Our Strategy

Today, Norman Hay plc consists of a portfolio of specialist chemical, sealant and coating products that are recognised brand leaders around the world.

The Group has evolved unique proprietary systems, a valued knowledge base and highly skilled and experienced people. These assets give the Group unparalleled capabilities to design and deliver successful client solutions for requirements in challenging and hostile environments.

Growing our businesses

Looking forward, our aim is to grow our chemical businesses profitably, organically and acquisitively - strategically securing stronger market shares in our target markets through excellent products, solutions and services.  

Keeping close to our customers' needs

We aim to achieve our success by continuing to forge closer relationships and technical solutions for our clients' emerging global sector needs. Our customer facing philosophy runs throughout the entire group of companies securing high levels of customer loyalty.

Focussed divisions

Our Group businesses are structured around: Specialist surface coatings, automotive sealants, construction chemicals and process plant and equipment.  

Building a global infrastructure

The Group operates a plan to follow manufacturing trends to the Far East and other regions of the world where its target clients operate. We are committed to developing an effective world-wide infrastructure of manufacturing units, sales offices, distribution partners and after sales support that builds on our existing activities in UK, Europe, USA, India, Far East and Australia.

Business unit strategy

Our business unit strategies are tightly focussed on five key themes:

1. Winning market share through a tight customer sector focus.

2. Building higher value-added propositions through a focus on client solutions.

3. Increasing our knowledge base and tradition of product development.

4. Making selective acquisitions where group value can be added.

5. Entrepreneurial & decentralised management structures to be close to customers.